I’m not much of an “idea” person, but rarely, very rarely, a good one occurs to me — like, I’m talking good enough that I wish some smart, capable person would steal it and make it happen.
I’ve had exactly four really clever, marketable, steal-worthy ideas in my entire life, ideas that I’m actually proud of and believe deserve to be shared.
The first was the plot of this one book that I wrote/rewrote two or three times between 2009 and 2018, which I may or may not share here one day; I’m so proud of that story, because to this day, it’s the only plot I’ve ever come up with that made me go “wow! This is a really freaking clever little plot! I can’t believe I thought of this!”, because typically my stuff is very slow-paced, aimless, and character-driven, and plot is very much my weakest suit.
Anyway, my second good idea was the one for the Infinite Jest + Gorillaz music video, which I described in my post about music videos (I am once again asking someone with animation skills to steal this idea!). The third one, I have decided to actually try to make something out of, and is currently in progress, so I can’t talk about it here. đ€« But the fourth one! The fourth one. Someone who’s not me needs to jump on this:
I call it The Brainrot Scale, and it’s a simple rating system for kids’ media. It’s exactly what it sounds like: a numeric scale from 1-10, with 1 being the most edifying, wholesome, low-stimulation content, and 10 being the most toxic, trashy, addictive, and destructive for kids’ minds.
Wouldn’t it be handy, for us parents who try to be careful about our kids’ entertainment, if all kids’ content came with a simple numeric rating? If the library shelves were organized by Brainrot rating, or if the spines at least had a sticker with the book’s number on it? If on YouTube Kids you could filter videos by their Brainrot rating? “Only show me videos that are 3.5 or below” would be such a great option to have. Obviously, I realize it wouldn’t be flawless in practice — and ideally, parents should still personally screen whatever their kids are viewing (which is hard to find time to do) — but I still think it’d help a lot!
It’s already helped, in my house. My kids are 6, 5, 3, and 1 (obviously the one-year-old doesn’t watch TV yet, but the older three sometimes do, especially now that it’s summer break and I’m busy trying to assemble our school curriculum for the fall). In the past, I have, admittedly, permitted them to consume brainrot, like while I was in the first trimester and too sick to do much of anything. But now that my youngest is a bit older and our lives are getting back on track, I’m cracking down on brainrot consumption.
Which can be hard for my kids to comprehend. “Why can we not watch PAW Patrol?” “You used to let us watch PAW Patrol.” Fair. When I was pregnant and in the newborn phase, things went to chaos. But my little ones don’t understand why the rules have changed.
It’s easier for them to understand if there’s some simple and non-debatable criteria, like a number. Ever since I implemented the Brainrot Scale in our house, my children no longer ask why, they no longer argue with me over what they may watch/read; now, they simply ask “How much is The Kratt Brothers?” “How much is Magic Fingers?” And if the number is 3.5 or lower, they cheer.
Here are some examples of how popular media might rank on the Brainrot Scale:
- Cocomelon: 10
- Super Kitties: 9.5
- PAW Patrol: 9
- Disney’s Frozen: 8
- Bluey: 7.5
- Veggie Tales: 5
- Teletubbies: 4
- Zoboomafoo: 3.5
- Franklin: 2.5
- David the Gnome: 1.5
- The Moomins: 1.5
- Little Bear: 1
Implementing this simple system in my house has helped us clean up our media consumption, and I think it could help a lot of other families as well.
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Since beginning the draft of this post, I’ve actually begun an experiment of removing the TV entirely. So far, so good — but the Scale is still applicable, because although we tend to think of brainrot in terms of screens, it also applies to music and books.
Most picture books on the shelf at the kids’ section of the library these days are somewhere between a 4 and a 9, honestly. To find the 0-3s, you have to put in some work. Quality is not the norm. Being old doesn’t automatically make a piece of media good. Nor does winning literary prizes.
I’m only just figuring all of this out — and am beginning to think it might be really important. To protect our kids from brainrot, that is.
And I’ll admit that I haven’t ironed out all the kinks yet. It still potentially has some major pitfalls, some potential risks to your children’s well-being. Because here’s one thing that weighs on me a lot: how can we implement the Brainrot Scale, or at least be good parents when it comes to screening and vetting the kids’ media consumption, without introducing shame?
My own parents were, rightfully, intensely judgmental of certain brainrot that I was enamored of in my youth. Their scorn and disapproval of things that I deeply loved and enjoyed and took very personally, had quite a psychological impact on me, and my preexisting Free-Floating Shame Syndrome (FFSS) (comorbid with AVPD, I guess) had a field day with it.
I don’t blame them at all, and firmly believe that they were 100% in the right to discourage that content. (I really believe that it’s just my natural temperament that caused me to react so intensely to their criticism; I actually believe that I was born with FFSS, and there was never anything that could have been done to prevent it. Inherited generational trauma, maybe?) But I also know that, going forward, I need to find the fine line between screening and belittling; a way to protect my own kids without making them feel ashamed. (Especially if it turns out they’re built the same way I am, with FFSS, which, Lord, I hope and pray they’re not.)
Or, at least, without making them believe that they are bad people for finding brainrot appealing. Shame is not such a bad thing in itself. It’s a healthy response, sometimes. And maybe grown people past a certain age should be ashamed, for being obsessed with brainrot. But if my kids do happen to get sucked into something brainrotty at some point, I don’t want to make them feel like they need to hide from the world, that they’re some kind of retarded freak who’s undeserving of love or respect.
How will I do this? I’m not sure exactly. It will require a lot of careful thought and prayer and discernment. “Brainrot” isn’t just about pleasure and mindlessness. It’s like a weight that pulls your soul downward. There can be healthy mindless enjoyment: sitting outside with a cup of coffee staring at natural beauty; playing silly games with the kids; eating dessert with your husband after the kids are in bed. But brainrot is a different thing. I begin to think that, contrary to popular belief, it might never be good or necessary. It’s dangerous. You have to be really discerning, and you have to understand why it’s bad.
You can’t blink, as a parent. You have to be constantly on guard. I do think the Brainrot Scale would help with this, if it were widely implemented on TV, the internet, movies, books, and music. But it’s not a perfectly neat solution. Alas, nothing important is easy. What are your thoughts?
